PITCH, DEMO, AUDIT, GAP MAP

The 20-Minute Diagnostic

This is not a sales call. You show me your commercial logic as it exists today. I stress-test. We both know by minute 20 if there’s a fit.

[ → Book Your Diagnostic ]

The Pitch — 5m

You have 5 minutes to show me who you are and why you exist. I need the raw narrative, not the rehearsed polish.

The Demo — 7m

Walk through your prospect demo as it stands today. No "cleaning it up"—I need to see it as your customers see it.

The Audit — 3m

I ask hard questions to test whether your commercial logic is rock solid or built on assumptions.

The Gap Map — 5m

I play back the delta between your current narrative and the logic required to win. We define exactly where I can move the needle—and where I can’t. We leave with a clear 'Yes' or 'No' on the fit.

Before You Book: The Readiness Check

This diagnostic only works if you meet these criteria. Check yourself honestly:

Real product in market. Not just an idea, prototype, or a set of design mocks.

10+ sales demos completed. You have enough baseline data to audit what is and isn't working.

Articulable ICP. Even if it's currently wrong, you have a formal hypothesis to test.

Ready for hard truth. You want surgical diagnosis, not polite reassurance.

Execution speed. You’ll act on feedback within days, not weeks or months.

The 'No-Fit' Threshold

If you checked fewer than 4 boxes, you are likely not ready for the diagnostic. Booking now will result in a "No Fit" outcome in the first 5 minutes.

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All fields required to ensure the 20 minutes are productive.

First Name

Last Name

Work Email

Company Website

Your Role

Current MRR/ARR

What's blocking revenue right now?

checklist What to Prepare

01

Your Current Pitch

The 2-3 sentences you use to explain what you do to a prospect.
02

Demo Environment

Have your live product ready. No decks. No mockups. No "marketing" tours.

No-Show Policy

If you miss the call without 2hr notice, you are blocked from rebooking. I respect your time; respect mine.

Common Questions

"I don't think my demo is good enough yet."

A: That's exactly why you should book. The diagnostic identifies what to fix. If you wait until it's "perfect," you've already wasted months on the wrong assumptions.

"Can I just send you a Loom and get feedback?"

A: No. I need to see how you respond to questions in real-time. Your demo is only half the picture—your ability to adapt the narrative live is the other half.

"What if we're not a fit?"

A: Then I'll tell you during the Gap Map, and you'll still walk away with clarity on what's broken. The worst outcome is you save 6 months of guessing.

"Do I need to pay before the call?"

A: No. The diagnostic is free. If we're a fit, we'll discuss ρΔ (Sprint), ρα (Advisory), or ρΣ (Interim) as a follow-up engagement.